by Rebekah Brately | Sep 27, 2022 | Blogging Tips, Copywriting, Websites
What is a professional copywriter? Professional copywriters are skilled in persuading readers and creating vivid visuals within the readers’ minds using only words. When you hire a copywriter, you get effective customer-centric copy that resonates with...				
					
			
					
											
								
							
					
															
					
					 by Rebekah Brately | May 31, 2022 | Case Studies, Copywriting
Case studies are powerful pieces of content marketing. When you include the elements of a good case study, you demonstrate a customer’s experience with your business. And as such, these content pieces should focus less on you and your business and more on the customer...				
					
			
					
											
								
							
					
															
					
					 by Rebekah Brately | Jul 27, 2021 | Copywriting, Website Conversion, Websites
Recently I suggested developing lead magnets for one of my clients. “But aren’t those things pretty worthless at this point?” the client asked me.  As I dug deeper into this client’s views on lead magnets, I learned that they have...				
					
			
					
											
								
							
					
															
					
					 by Rebekah Brately | Sep 29, 2020 | Copywriting
Small business owners wear many hats within a business, which makes sense given start-up budgets and financial constraints. But hiring a freelance copywriter could help with reducing the time you spend on administrative tasks. And it could improve your...