As you evaluate the best way to bring expertise to your business, you might be considering hiring a freelancer vs. copywriter. In most cases, these are just two different names for the same outcome. However, there might be some differences in what you experience as...
I like the term SEO-friendly copywriting. Often the industry just talks about SEO copywriting but then it makes it seem like all we are writing for is algorithms and not people. SEO-friendly copywriting starts with the customer and their needs. From there, it involves...
Freelance copywriters are generally members of the creative team. They are responsible for editing and writing content for a variety of projects. These professionals can sit within your teams and function just like an extension to your team or they can be fully...
Content marketing is an important part of a marketing plan. Yet many companies are making huge mistakes in their strategy – or worse, engaging in content marketing with no clear strategy. Learn the 13 unforgivable marketing mistakes many companies are making and how...
I talked to a prospective new company recently that said they were looking for a freelance copywriter because their last writer would miss a deadline and then ask for an extension after the fact. From my experience, a lack of attention to deadlines is the leading...
So much information that’s available about blogging focuses on those looking to make money off affiliate links for lifestyle blogs. But corporate blogging is a part of inbound marketing strategies where you work to bring in your customers through great content....
