Freelance copywriters are generally members of the creative team. They are responsible for editing and writing content for a variety of projects. These professionals can sit within your teams and function just like an extension to your team or they can be fully...
The question of whether it is better to hire a freelancer or write blogs yourself is a complicated one to answer. That’s because there are many factors that will influence which is the best move for you. To help you decide what’s best for you, here’s a look at several...
I talked to a prospective new company recently that said they were looking for a freelance copywriter because their last writer would miss a deadline and then ask for an extension after the fact. From my experience, a lack of attention to deadlines is the leading...
What is a professional copywriter? Professional copywriters are skilled in persuading readers and creating vivid visuals within the readers’ minds using only words. When you hire a copywriter, you get effective customer-centric copy that resonates with...
Case studies are powerful pieces of content marketing. When you include the elements of a good case study, you demonstrate a customer’s experience with your business. And as such, these content pieces should focus less on you and your business and more on the customer...