by Rebekah Brately | Aug 30, 2022 | Business Promotion, Copywriting, Websites
My toddler sat at the lunch table the other day and stacked his cheese cubes. He then proceeded to cheer for himself. I couldn’t help but think that it’s an ability we lose as we age. Knowing how to write effective copy where we cheer for even small accomplishments is...
by Rebekah Brately | Jun 28, 2022 | Blogging Tips, Copywriting, Websites
Corporate blogging is challenging to start. A big reason for that is it adds another item to the to-do list or the long list of items that the marketing team oversees. But managing a corporate blog is such a great way to connect with customers and potential customers....
by Rebekah Brately | May 31, 2022 | Case Studies, Copywriting
Case studies are powerful pieces of content marketing. When you include the elements of a good case study, you demonstrate a customer’s experience with your business. And as such, these content pieces should focus less on you and your business and more on the customer...
by Rebekah Brately | Apr 26, 2022 | Blogging Tips, Copywriting
I know it’s counterintuitive to my business to say this, but I really think business owners need to write some of their own content. That’s not to say you must write everything from start to finish, but I do believe you should at least provide bullet points for your...
by Rebekah Brately | Mar 29, 2022 | Copywriting
Copywriting for small businesses is an art. It isn’t just any type of writing. It’s writing aimed at connecting with your customers and ultimately earning their business. Every word in copywriting is intentional and designed to create an emotional response within your...
