by Rebekah Brately | Dec 26, 2023 | Blogging Tips, Copywriting
I talked to a prospective new company recently that said they were looking for a freelance copywriter because their last writer would miss a deadline and then ask for an extension after the fact. From my experience, a lack of attention to deadlines is the leading...
by Rebekah Brately | Sep 27, 2022 | Blogging Tips, Copywriting, Websites
What is a professional copywriter? Professional copywriters are skilled in persuading readers and creating vivid visuals within the readers’ minds using only words. When you hire a copywriter, you get effective customer-centric copy that resonates with...
by Rebekah Brately | Aug 30, 2022 | Business Promotion, Copywriting, Websites
My toddler sat at the lunch table the other day and stacked his cheese cubes. He then proceeded to cheer for himself. I couldn’t help but think that it’s an ability we lose as we age. Knowing how to write effective copy where we cheer for even small accomplishments is...
by Rebekah Brately | May 31, 2022 | Case Studies, Copywriting
Case studies are powerful pieces of content marketing. When you include the elements of a good case study, you demonstrate a customer’s experience with your business. And as such, these content pieces should focus less on you and your business and more on the customer...
by Rebekah Brately | Apr 26, 2022 | Blogging Tips, Copywriting
I know it’s counterintuitive to my business to say this, but I really think business owners need to write some of their own content. That’s not to say you must write everything from start to finish, but I do believe you should at least provide bullet points for your...
