I know it’s counterintuitive to my business to say this, but I really think business owners need to write some of their own content. That’s not to say you must write everything from start to finish, but I do believe you should at least provide bullet points for your...
Customer engagement is essential in all aspects of your marketing, but especially content marketing. Some customers enjoy learning through the written word. Others would much rather watch an explanatory video and still others would prefer to listen to the audio as...
Starting a business blog can do wonders for your SEO, website traffic and conversion rates. You’ll meet new customers organically and help retain existing customers by providing them added value through blogging initiatives. But that doesn’t mean that...
A client recently asked me if their services pages should be their website pillar pages. The answer is no, a services or product page should not serve as a pillar page on your website. That’s because these pages are shorter, simpler pages designed specifically...
The question of when to rewrite website content and how to prioritize it in a content plan can be challenging. I’ve had some small business owners approach me to start blogging for their websites. The problem is the website is 10-15 years old. The website lacks...
