Customer engagement is essential in all aspects of your marketing, but especially content marketing. Some customers enjoy learning through the written word. Others would much rather watch an explanatory video and still others would prefer to listen to the audio as they commute to and from work.
So are you listening to your customers’ engagement preferences and creating content to meet their needs? Blogging is just one small aspect of communicating with customers.
Failing to listen and create content in the format that they prefer means that you’ll see less impact from the content that you create. Here are some examples of different forms of content that you might consider.
Content Formats that Engage Different Customer Types
As you review your content, you’ll need to consider whether you have adequate variation on the content types you offer. Here’s a look at some of the most popular customer content mediums.
1. Audio Recordings of Blogs/Podcasts
There are several services out there now that can read your blog posts and create an audio recording of them to allow your consumers to review your content in a different format. Some of these services are better than others though as they might end up sounding robotic or otherwise uninviting.
Or, you might want to alternate between creating blog content and publishing a podcast. That’s not to say you should duplicate your blog content on a podcast but consider changing up which medium you use for what content.
You might have blog content that delivers information for a certain demographic and podcasts that deliver it for another demographic.
According to HubSpot research, 86 percent of businesses used video in their marketing in 2021. You should consider how you can involve video in your marketing or how you can integrate it further into your marketing plans.
Videos do not have to involve complicated production equipment. You can film them using a smartphone. Of course, simple materials like a microphone can improve the customer experience, but they are not requirements for getting started with video.
3. Preferred Social Media Channels
Some businesses think that if a customer is not going out to their website, the company isn’t getting benefits from blogging. While of course you want the traffic to your website, you also need to consider the value of brand awareness and how some social media platforms can provide that recognition.
So even though platforms like Instagram and TikTok are not focused on earning clicks, they still serve their purposes and can provide you great value. It’s more important that you’re paying attention to where your customers are at and how they want to engage with you.
Customer-centric marketing is essential no matter whether you’re considering how to write your website copy or evaluating how and where your customers want to engage with you. Wondering whether you’re engaging your customers, contact us to discuss ways you can tell and how to adapt your marketing to match customer needs and engagement interests.
Content Customer Engagement FAQs
Producing tons of content and not seeing great results from your customer engagement? It’s time to review these commonly asked questions to improve your customer interactions.
What Are Examples of Customer Engagement?
Engaged customers will stay on your website and peruse for a bit. You’ll have longer time on page statistics. Plus, you’ll see customers taking the actions you want them to, such as using a contact us form.
What Is the Role of Customer Engagement?
Effective customer engagement helps brands build relationships with their customers. When a customer feels connected to a brand, they’re more likely to become repeat customers and advocate for your products and services to their friends.
What Are the Elements of Customer Engagement?
There are seven elements of customer engagement: touchpoints, goals, messaging, conditions, alerts, escalations and feedback.