Case studies are powerful pieces of content marketing. When you include the elements of a good case study, you demonstrate a customer’s experience with your business. And as such, these content pieces should focus less on you and your business and more on the customer...
I know it’s counterintuitive to my business to say this, but I really think business owners need to write some of their own content. That’s not to say you must write everything from start to finish, but I do believe you should at least provide bullet points for your...
Copywriting for small businesses is an art. It isn’t just any type of writing. It’s writing aimed at connecting with your customers and ultimately earning their business. Every word in copywriting is intentional and designed to create an emotional response within your...
Starting a business blog can do wonders for your SEO, website traffic and conversion rates. You’ll meet new customers organically and help retain existing customers by providing them added value through blogging initiatives. But that doesn’t mean that...
A client recently asked me if their services pages should be their website pillar pages. The answer is no, a services or product page should not serve as a pillar page on your website. That’s because these pages are shorter, simpler pages designed specifically...
The question of when to rewrite website content and how to prioritize it in a content plan can be challenging. I’ve had some small business owners approach me to start blogging for their websites. The problem is the website is 10-15 years old. The website lacks...
