Customer engagement is essential in all aspects of your marketing, but especially content marketing. Some customers enjoy learning through the written word. Others would much rather watch an explanatory video and still others would prefer to listen to the audio as...
The question of when to rewrite website content and how to prioritize it in a content plan can be challenging. I’ve had some small business owners approach me to start blogging for their websites. The problem is the website is 10-15 years old. The website lacks...
If your website isn’t performing, you want to look at three main areas of your site, one of which is the website call to action. The copy to see if it’s customer-centric. Whether the design guides the user’s eye through the flow of the site and toward the most...
“Get the leading product on the market.” “We’re the industry leader.” “We’re so great.” “You’ll regret what you buy elsewhere.” Statements like these are not customer-centric. They focus more on the business making the claims and less on the customer’s needs....
Ultimately, the goal of a website is to provide a platform for customers and potential customers to learn more about your business. Whether you offer online products, services or a brick and mortar store location, you need to be generating leads through your website...
