What is website copywriting? Website copywriting is the art of crafting clear, concise content for landing pages, product pages, blog posts and more to communicate what you do and why you do it. Your goal in writing this content is to connect with customers and...
What is a professional copywriter? Professional copywriters are skilled in persuading readers and creating vivid visuals within the readers’ minds using only words. When you hire a copywriter, you get effective customer-centric copy that resonates with...
The question of when to rewrite website content and how to prioritize it in a content plan can be challenging. I’ve had some small business owners approach me to start blogging for their websites. The problem is the website is 10-15 years old. The website lacks...
If your website isn’t performing, you want to look at three main areas of your site, one of which is the website call to action. The copy to see if it’s customer-centric. Whether the design guides the user’s eye through the flow of the site and toward the most...
“Get the leading product on the market.” “We’re the industry leader.” “We’re so great.” “You’ll regret what you buy elsewhere.” Statements like these are not customer-centric. They focus more on the business making the claims and less on the customer’s needs....
