An essential aspect of your SEO content marketing strategy now should include long-form content. That’s not to say that every article has to be thousands of words. But if you plan to rank well for SEO, you’ll need to incorporate in-depth and thorough content...
Google’s artificial intelligence – known as Rankbrain – altered SEO strategy in several ways. But one of the most influential changes is the concept of keyword clusters. The artificial intelligence looks more at a searcher’s intent and less at the exact keywords the...
I’m an SEO blogger. But I’m one of thousands, probably even hundreds of thousands, that provide this service across the nation. If I spent all my time trying to optimize my very small-scale website for the term “SEO blogger,” I wouldn’t make my mortgage payment this...
I’m not always popular when I tell people that blogs are part of a larger marketing strategy. You can’t just blog and expect results, whether that be SEO results or lead generation results, you’ll struggle to meet your goals if you aren’t strategic about everything...
As a digital marketer and copywriter, I’ve gotten many requests for “a coronavirus blog post” over the last few months. And I’ve been steering my customers away from such articles. Why? Because they aren’t infectious disease experts. We need to stop adding to the...
