A client recently asked me if their services pages should be their website pillar pages. The answer is no, a services or product page should not serve as a pillar page on your website. That’s because these pages are shorter, simpler pages designed specifically...
The question of when to rewrite website content and how to prioritize it in a content plan can be challenging. I’ve had some small business owners approach me to start blogging for their websites. The problem is the website is 10-15 years old. The website lacks...
Clients often ask me how long should a blog post be for SEO? And while it varies based on the competition you’re up against, the more high-quality content within a post, the better. The weekly blog post might be losing its effectiveness. Long-form content is...
Because SEO is such a technical approach, some people seem to believe that blogs they design for SEO purposes have to be boring. If so, it might be time to hire a freelance copywriter. SEO blogs should not be boring. If your keywords aren’t serving your purposes well,...
There are some great tools on the market today for a freelance writer. But the problem with some of these tools is, they turn writers into robots. I’ve had clients request that I score a perfect 100 on Grammarly. While I love Grammarly because I’m certainly not...
