One great benefit about blogging is that you are likely both a blog producer and blog consumer. If you’ve ever wondered how to do something around the house or searched for answers to common questions, you’ve probably read a blog. And while you might not have...
Coming up with good blog topics might be one of the largest barriers to consistent blogging. It’s right up there with a lack of time and not having enough budget for content marketing. And creating a content calendar is one of the first steps in developing a...
Corporate blogging is challenging to start. A big reason for that is it adds another item to the to-do list or the long list of items that the marketing team oversees. But managing a corporate blog is such a great way to connect with customers and potential customers....
Starting a business blog can do wonders for your SEO, website traffic and conversion rates. You’ll meet new customers organically and help retain existing customers by providing them added value through blogging initiatives. But that doesn’t mean that...
A client recently asked me if their services pages should be their website pillar pages. The answer is no, a services or product page should not serve as a pillar page on your website. That’s because these pages are shorter, simpler pages designed specifically...
