People often ask what is the difference between a content writer and a copywriter? On the surface, it seems like a different name for the same thing. But there actually is a small nuance between the two terms. If you’re hiring a writer of some sort, you’ll want to...
I’ve spent the last few months reviewing my blog content and it’s astounding to see where the industry has gone just in the two years since I started my company blog. While the topics from 2020 are still relevant, the details within those blogs are no longer modern,...
It’s the age-old question of what is the minimum I have to do to see results? And regardless of whether you’re asking the question related to content marketing or how much to spend on pay-per-click ads, the answer is it depends. Many businesses want to know how often...
It was a sunny and glorious Sunday in Columbus after cold and cloudy days of winter. My husband and I began to strategize about how to do all the things we needed to with a baby and toddler. We’re in that phase of life where even simple tasks need careful planning...
You’ve seen them. You know what I’m talking about. It’s those one-sentence paragraph blog posts designed to grab your attention. But when I read them, it just feels choppy. I constantly scroll and never get in a reading rhythm. And so I just bounce and find the...
