Starting a business blog can do wonders for your SEO, website traffic and conversion rates. You’ll meet new customers organically and help retain existing customers by providing them added value through blogging initiatives. But that doesn’t mean that...
A client recently asked me if their services pages should be their website pillar pages. The answer is no, a services or product page should not serve as a pillar page on your website. That’s because these pages are shorter, simpler pages designed specifically...
The question of when to rewrite website content and how to prioritize it in a content plan can be challenging. I’ve had some small business owners approach me to start blogging for their websites. The problem is the website is 10-15 years old. The website lacks...
Clients often ask me how long should a blog post be for SEO? And while it varies based on the competition you’re up against, the more high-quality content within a post, the better. The weekly blog post might be losing its effectiveness. Long-form content is...
Because SEO is such a technical approach, some people seem to believe that blogs they design for SEO purposes have to be boring. If so, it might be time to hire a freelance copywriter. SEO blogs should not be boring. If your keywords aren’t serving your purposes well,...
