by Rebekah Brately | Jun 28, 2022 | Blogging Tips, Copywriting, Websites
Corporate blogging is challenging to start. A big reason for that is it adds another item to the to-do list or the long list of items that the marketing team oversees. But managing a corporate blog is such a great way to connect with customers and potential customers....
by Rebekah Brately | Jan 25, 2022 | Blogging Tips, Copywriting, Websites
Starting a business blog can do wonders for your SEO, website traffic and conversion rates. You’ll meet new customers organically and help retain existing customers by providing them added value through blogging initiatives. But that doesn’t mean that...
by Rebekah Brately | Dec 28, 2021 | Blogging Tips, Copywriting, Website Conversion, Websites
A client recently asked me if their services pages should be their website pillar pages. The answer is no, a services or product page should not serve as a pillar page on your website. That’s because these pages are shorter, simpler pages designed specifically...
by Rebekah Brately | Nov 22, 2021 | Blogging Tips, Copywriting, Website Conversion, Websites
The question of when to rewrite website content and how to prioritize it in a content plan can be challenging. I’ve had some small business owners approach me to start blogging for their websites. The problem is the website is 10-15 years old. The website lacks...
by Rebekah Brately | Sep 28, 2021 | Copywriting, Website Conversion, Websites
If your website isn’t performing, you want to look at three main areas of your site, one of which is the website call to action. The copy to see if it’s customer-centric. Whether the design guides the user’s eye through the flow of the site and toward the most...
by Rebekah Brately | Aug 31, 2021 | Copywriting, Website Conversion, Websites
“Get the leading product on the market.” “We’re the industry leader.” “We’re so great.” “You’ll regret what you buy elsewhere.” Statements like these are not customer-centric. They focus more on the business making the claims and less on the customer’s needs....
