Why You Need to Review Old Blog Content Annually

by Rebekah Brately | Jun 27, 2023 | Blogging Tips, Copywriting, Websites

I’ve spent the last few months reviewing my blog content and it’s astounding to see where the industry has gone just in the two years since I started my company blog. While the topics from 2020 are still relevant, the details within those blogs are no longer modern,...

What is Website Copywriting and How to Do It Well

by Rebekah Brately | Nov 29, 2022 | Copywriting, Websites

What is website copywriting?  Website copywriting is the art of crafting clear, concise content for landing pages, product pages, blog posts and more to communicate what you do and why you do it. Your goal in writing this content is to connect with customers and...

What Should You Include in Your 2023 Content Marketing Plan?

by Rebekah Brately | Oct 26, 2022 | Blogging Tips, Copywriting, Email Marketing, Website Conversion, Websites

Building a 2023 content marketing plan will require careful consideration and strategy to earn new business and build your following this year. The last few years have felt like they’ve been consumed with an adjusted way of living. And now we’re dealing...

Do I Need to Publish Content on Third-Party Websites for SEO?

by Rebekah Brately | Oct 25, 2022 | Blogging Tips, Copywriting, Websites

Ranking for SEO is complicated. So many factors determine where you fall in the search results. And SEO is a never-ending activity you’ll need to engage in to ensure you keep those rankings. For best results, you do need high-quality backlinks from third-party...

What Is a Professional Copywriter? And What Can They Do for My Business?

by Rebekah Brately | Sep 27, 2022 | Blogging Tips, Copywriting, Websites

What is a professional copywriter? Professional copywriters are skilled in persuading readers and creating vivid visuals within the readers’ minds using only words. When you hire a copywriter, you get effective customer-centric copy that resonates with...

How to Write Effective Copy to Cheer for Yourself, Your Products or Services

by Rebekah Brately | Aug 30, 2022 | Business Promotion, Copywriting, Websites

My toddler sat at the lunch table the other day and stacked his cheese cubes. He then proceeded to cheer for himself. I couldn’t help but think that it’s an ability we lose as we age. Knowing how to write effective copy where we cheer for even small accomplishments is...