Building a 2023 content marketing plan will require careful consideration and strategy to earn new business and build your following this year. The last few years have felt like they’ve been consumed with an adjusted way of living. And now we’re dealing...
A client recently asked me if their services pages should be their website pillar pages. The answer is no, a services or product page should not serve as a pillar page on your website. That’s because these pages are shorter, simpler pages designed specifically...
The question of when to rewrite website content and how to prioritize it in a content plan can be challenging. I’ve had some small business owners approach me to start blogging for their websites. The problem is the website is 10-15 years old. The website lacks...
If your website isn’t performing, you want to look at three main areas of your site, one of which is the website call to action. The copy to see if it’s customer-centric. Whether the design guides the user’s eye through the flow of the site and toward the most...
“Get the leading product on the market.” “We’re the industry leader.” “We’re so great.” “You’ll regret what you buy elsewhere.” Statements like these are not customer-centric. They focus more on the business making the claims and less on the customer’s needs....
Recently I suggested developing lead magnets for one of my clients. “But aren’t those things pretty worthless at this point?” the client asked me. As I dug deeper into this client’s views on lead magnets, I learned that they have...
