What Should You Include in Your 2023 Content Marketing Plan?

by Rebekah Brately | Oct 26, 2022 | Blogging Tips, Copywriting, Email Marketing, Website Conversion, Websites

Building a 2023 content marketing plan will require careful consideration and strategy to earn new business and build your following this year. The last few years have felt like they’ve been consumed with an adjusted way of living. And now we’re dealing...

What Is a Pillar Page and Why Do I Need One?

by Rebekah Brately | Dec 28, 2021 | Blogging Tips, Copywriting, Website Conversion, Websites

A client recently asked me if their services pages should be their website pillar pages. The answer is no, a services or product page should not serve as a pillar page on your website. That’s because these pages are shorter, simpler pages designed specifically...

Should I Rewrite Website Content or Start Blogging First?

by Rebekah Brately | Nov 22, 2021 | Blogging Tips, Copywriting, Website Conversion, Websites

The question of when to rewrite website content and how to prioritize it in a content plan can be challenging. I’ve had some small business owners approach me to start blogging for their websites. The problem is the website is 10-15 years old. The website lacks...

Writing a Strong Website Call to Action

by Rebekah Brately | Sep 28, 2021 | Copywriting, Website Conversion, Websites

If your website isn’t performing, you want to look at three main areas of your site, one of which is the website call to action. The copy to see if it’s customer-centric. Whether the design guides the user’s eye through the flow of the site and toward the most...

How to Write Customer-centric Website Copy

by Rebekah Brately | Aug 31, 2021 | Copywriting, Website Conversion, Websites

“Get the leading product on the market.” “We’re the industry leader.” “We’re so great.” “You’ll regret what you buy elsewhere.” Statements like these are not customer-centric. They focus more on the business making the claims and less on the customer’s needs....

Are Lead Magnets Losing Their Effectiveness Since Everyone Has One?

by Rebekah Brately | Jul 27, 2021 | Copywriting, Website Conversion, Websites

Recently I suggested developing lead magnets for one of my clients. “But aren’t those things pretty worthless at this point?” the client asked me.  As I dug deeper into this client’s views on lead magnets, I learned that they have...