Clients often ask me how long should a blog post be for SEO? And while it varies based on the competition you’re up against, the more high-quality content within a post, the better. The weekly blog post might be losing its effectiveness. Long-form content is...
If your website isn’t performing, you want to look at three main areas of your site, one of which is the website call to action. The copy to see if it’s customer-centric. Whether the design guides the user’s eye through the flow of the site and toward the most...
“Get the leading product on the market.” “We’re the industry leader.” “We’re so great.” “You’ll regret what you buy elsewhere.” Statements like these are not customer-centric. They focus more on the business making the claims and less on the customer’s needs....
Recently I suggested developing lead magnets for one of my clients. “But aren’t those things pretty worthless at this point?” the client asked me. As I dug deeper into this client’s views on lead magnets, I learned that they have...
Because SEO is such a technical approach, some people seem to believe that blogs they design for SEO purposes have to be boring. If so, it might be time to hire a freelance copywriter. SEO blogs should not be boring. If your keywords aren’t serving your purposes well,...
An essential aspect of your SEO content marketing strategy now should include long-form content. That’s not to say that every article has to be thousands of words. But if you plan to rank well for SEO, you’ll need to incorporate in-depth and thorough content...
