Courtney Rosenfeld of Gig Spark guest wrote this article.

There comes a time for many entrepreneurs when they have taken a company as far as they can without adding reinforcements. Unless you are a sales or marketing professional, you could likely boost your revenue stream by employing the services of someone else who is. Here are four tips to help you find the right services to help you grow your company.

1. Find Professionals Who Meet Your Needs

If you find that sales are stagnant at your company, and you are unsure why, you might need an outside perspective. Marketing freelancers such as Bridge the Gap Communication can bring in a fresh perspective and help you figure out why you are not reaching your target market with your current approach. The ideal candidate understands your industry and current technology trends. Additionally, the model marketer is creative with strong writing abilities.

If in addition to getting your brand out in the public eye you need staff with strong sales skills, look for a prospective hire who:

  • Remains calm in difficult circumstances
  • Demonstrates persistence
  • Quickly tailors sales approach to the client
  • Is goal-oriented

Consider whether you should hire freelancers or full-time employees. You can save money by hiring independent contractors for specific jobs, but it may be easier to build relationships with full-time staff.

2. Understand How Paying Additional Staff Can Increase Profit in the End

Many small business owners are reluctant to put money out to pay for additional services if profits have been steady or declining. This is often a mistake because, in an enterprise, you often need to spend money to make it. Advertising increases sales by building brand awareness and getting the word out about your company to as many potential customers as possible. A strong sales team will close the deals once the marketing guru helps bring more clients to your doorstep.

3. Consider “Packaged” Services to Make Your Life Easier

While hiring the right people to help your company succeed is unique to each industry, certain services are not. For example, starting a limited liability company to take advantage of tax benefits, minimal paperwork, limited personal liability, and increased flexibility can be simple when you file on your own or use a formation service. Each state has its own regulations, so be sure to check the rules in your state before filing.

Other ideas for services to fulfill your needs as an entrepreneur include accounting, recruiting, and training. These can be provided and paid for in a straightforward manner that allows you to spend your time focusing on high-level details that require your expertise.

4. Keep Your Current Employees Happy

Retaining staff is crucial to running a flourishing business. Do your best to keep your current employees happy with ample pay and time off. Further, listening to your staff’s concerns or suggestions on how to improve operations can increase their overall level of job satisfaction. In fact, according to research, employees who feel respected are 63% more satisfied with their jobs than those who do not. When you bring on new people to help you reach your goals, remember those who have been with you for a while and ensure they feel appreciated to keep the work environment harmonious.

Growing a business is tough work that will take diligence and persistence. Carefully plan out your next moves and remember to show old and new employees that they are valued.