We started 2020 off with fun memes about “2020 vision.” But the year took a surprising turn with the pandemic and many of us are probably ready to say goodbye to 2020 – or even, good riddance.
Before we close out 2020, marketers have an important job to do: build a 2021 content marketing plan. If you’ve ever developed a plan, you probably know the important steps to take so I won’t cover that here.
Instead, I’ll include some thoughts on areas of your content marketing plan you might not have considered in 2020 but you should not ignore in 2021.
Facebook Groups continue to gain momentum over business pages. That’s not to say you shouldn’t have a business page on Facebook as it has many benefits. However, it’s time to evaluate whether or not a Facebook Group might serve your purposes better.
Hosting a group allows for more interaction between your brand and your customers. So instead of just broadcasting information, you can engage in conversations with your customers.
For example, other users can post within a group so that it isn’t just your brand that’s constantly sharing information. Now, you can come in and share relevant articles that help answer their questions.
Or if the question isn’t relevant to what you do, sit back and observe. Learn areas of your business that you could expand with new products or services using insights from the conversations in your Facebook Group.
The same is true of LinkedIn. LinkedIn Groups allow you to assemble like-minded individuals to engage in meaningful conversations instead of just broadcasting who you are and what you do.
Consider creating groups or joining other people’s groups on these social platforms to grow awareness for what you do. This is a great way to grow your social media following organically, but know that it does take time and effort.
Blogging once a month at minimum
Another way to build your brand through content marketing is to develop a strategic plan for your blog. Starting now, you should be thinking about topics that help respond to customer needs.
For example, when I launched this blog in June, I actually developed the content ideas for the entire year. So this blog you’re reading right now was something I was thinking about six months ago.
You should be doing the same thing as you plan out your content marketing strategy for the year. Don’t just blog based on SEO research and keywords. Instead, blog based on what your consumers need. This will help you immensely as you work to convert website visitors into prospects and prospects into customers.
If you don’t know what content might help your audience, ask them. Social media polling could help you gain some insights and ideas now so you can develop outstanding content in 2021.
Earning more online reviews (and using them effectively)
Wait, reputation management is part of content marketing? Yes, everything you do online is connected, including reputation management.
Earning more online reviews can help you add a review section to your website, create social media posts and improve SEO rankings.
Send out some emails to your customers now while they’re enjoying some downtime for the holidays. Ask for a review. It only takes a minute or two to offer feedback and consumers who love what you offer will gladly lend a hand.
Want assistance creating your 2021 content marketing plan? I love content marketing and would be excited to help you plan for a successful year. Contact me for a free consultation. If nothing else, I can arm you with helpful information to do it yourself if you’d prefer.