by Rebekah Brately | Nov 29, 2022 | Copywriting, Websites
What is website copywriting? Website copywriting is the art of crafting clear, concise content for landing pages, product pages, blog posts and more to communicate what you do and why you do it. Your goal in writing this content is to connect with customers and...
by Rebekah Brately | Nov 22, 2021 | Blogging Tips, Copywriting, Website Conversion, Websites
The question of when to rewrite website content and how to prioritize it in a content plan can be challenging. I’ve had some small business owners approach me to start blogging for their websites. The problem is the website is 10-15 years old. The website lacks...
by Rebekah Brately | Sep 28, 2021 | Copywriting, Website Conversion, Websites
If your website isn’t performing, you want to look at three main areas of your site, one of which is the website call to action. The copy to see if it’s customer-centric. Whether the design guides the user’s eye through the flow of the site and toward the most...
by Rebekah Brately | Jul 27, 2021 | Copywriting, Website Conversion, Websites
Recently I suggested developing lead magnets for one of my clients. “But aren’t those things pretty worthless at this point?” the client asked me. As I dug deeper into this client’s views on lead magnets, I learned that they have...
