Building a 2023 content marketing plan will require careful consideration and strategy to earn new business and build your following…
A client recently asked me if their services pages should be their website pillar pages. The answer is no, a services…
The question of when to rewrite website content and how to prioritize it in a content plan can be challenging.…
If your website isn’t performing, you want to look at three main areas of your site, one of which is…
“Get the leading product on the market.” “We’re the industry leader.” “We’re so great.” “You’ll regret what you buy elsewhere.”…
Recently I suggested developing lead magnets for one of my clients. “But aren’t those things pretty worthless at this point?”…
Ultimately, the goal of a website is to provide a platform for customers and potential customers to learn more about…