A client recently asked me if their services pages should be their website pillar pages. The answer is no, a services…
I’ve had some small business owners approach me to start blogging for their websites. The problem is the website is…
If your website isn’t performing, you want to look at three main areas of your site. The copy to see…
“Get the leading product on the market.” “We’re the industry leader.” “We’re so great.” “You’ll regret what you buy elsewhere.”…
Recently I suggested developing a lead magnet for one of my clients. “But aren’t those things pretty worthless at this…
We started 2020 off with fun memes about “2020 vision.” But the year took a surprising turn with the pandemic…
Ultimately, the goal of a website is to provide a platform for customers and potential customers to learn more about…