What is website copywriting? Website copywriting is the art of crafting clear, concise content for landing pages, product pages, blog posts and more to communicate what you do and why you do it. Your goal in writing this content is to connect with customers and...
If your website isn’t performing, you want to look at three main areas of your site, one of which is the website call to action. The copy to see if it’s customer-centric. Whether the design guides the user’s eye through the flow of the site and toward the most...
“Get the leading product on the market.” “We’re the industry leader.” “We’re so great.” “You’ll regret what you buy elsewhere.” Statements like these are not customer-centric. They focus more on the business making the claims and less on the customer’s needs....
Ultimately, the goal of a website is to provide a platform for customers and potential customers to learn more about your business. Whether you offer online products, services or a brick and mortar store location, you need to be generating leads through your website...
