I blog for a living and believe in the impacts it can have on a business when done well. But I only publish new blogs on my site once per month and the reason for that is simple – it’s the cadence I can do reliably while ensuring effective distribution to get...
“I’ll just use AI.” “I can hire copywriters online for a few dollars an hour.” “We have someone in-house who likes to write.” Those are all valid arguments for avoiding paying a copywriter. And yet, they won’t necessarily produce the best SEO results....
It’s been more than a year of ChatGPT upending the content marketing world. Actually, it’s upended far more than that. I’ve seen what happens when a student assigns their homework to the AI platform and it’s lackluster, to say the least. While it’s tough...
You’re hiring a freelance writer to help with SEO. But how can you be sure your writer has applied SEO effectively? While SEO strategies vary and each writer might apply those tenants differently, there are several things you can look for when reviewing SEO...
You’ve taken the time to draft website articles and now you’re expecting to see some results. The hard part is, that the sheer presence of website articles doesn’t make your website traffic soar. Instead, you’ll need to look for these five characteristics...
