It’s been more than a year of ChatGPT upending the content marketing world. Actually, it’s upended far more than that. I’ve seen what happens when a student assigns their homework to the AI platform and it’s lackluster, to say the least. While it’s tough...
You’re hiring a freelance writer to help with SEO. But how can you be sure your writer has applied SEO effectively? While SEO strategies vary and each writer might apply those tenants differently, there are several things you can look for when reviewing SEO...
You’ve taken the time to draft website articles and now you’re expecting to see some results. The hard part is, that the sheer presence of website articles doesn’t make your website traffic soar. Instead, you’ll need to look for these five characteristics...
I talked to a prospective new company recently that said they were looking for a freelance copywriter because their last writer would miss a deadline and then ask for an extension after the fact. From my experience, a lack of attention to deadlines is the leading...
So much information that’s available about blogging focuses on those looking to make money off affiliate links for lifestyle blogs. But corporate blogging is a part of inbound marketing strategies where you work to bring in your customers through great content....
