Google’s artificial intelligence – known as Rankbrain – altered SEO strategy in several ways. But one of the most influential changes is the concept of keyword clusters. The artificial intelligence looks more at a searcher’s intent and less at the exact keywords the...
I’m an SEO blogger. But I’m one of thousands, probably even hundreds of thousands, that provide this service across the nation. If I spent all my time trying to optimize my very small-scale website for the term “SEO blogger,” I wouldn’t make my mortgage payment this...
I’m not always popular when I tell people that blogs are part of a larger marketing strategy. You can’t just blog and expect results, whether that be SEO results or lead generation results, you’ll struggle to meet your goals if you aren’t strategic about everything...
Small business owners wear many hats within a business, which makes sense given start-up budgets and financial constraints. But hiring a freelance copywriter could help with reducing the time you spend on administrative tasks. And it could improve your...
As a digital marketer and copywriter, I’ve gotten many requests for “a coronavirus blog post” over the last few months. And I’ve been steering my customers away from such articles. Why? Because they aren’t infectious disease experts. We need to stop adding to the...
