It’s been more than a year of ChatGPT upending the content marketing world. Actually, it’s upended far more than that. I’ve seen what happens when a student assigns their homework to the AI platform and it’s lackluster, to say the least. While it’s tough...
So you want to hire article writers to help fuel your business. This step can help you engage more readers on your website and guide them toward purchasing with you. But now you have to figure out where to find the best professionals in your area. And that’s no easy...
As you evaluate the best way to bring expertise to your business, you might be considering hiring a freelancer vs. copywriter. In most cases, these are just two different names for the same outcome. However, there might be some differences in what you experience as...
I like the term SEO-friendly copywriting. Often the industry just talks about SEO copywriting but then it makes it seem like all we are writing for is algorithms and not people. SEO-friendly copywriting starts with the customer and their needs. From there, it involves...
Freelance copywriters are generally members of the creative team. They are responsible for editing and writing content for a variety of projects. These professionals can sit within your teams and function just like an extension to your team or they can be fully...
Content marketing is an important part of a marketing plan. Yet many companies are making huge mistakes in their strategy – or worse, engaging in content marketing with no clear strategy. Learn the 13 unforgivable marketing mistakes many companies are making and how...
