I’m not always popular when I tell people that blogs are part of a larger marketing strategy. You can’t just blog and expect results, whether that be SEO results or lead generation results, you’ll struggle to meet your goals if you aren’t strategic about everything...
As a digital marketer and copywriter, I’ve gotten many requests for “a coronavirus blog post” over the last few months. And I’ve been steering my customers away from such articles. Why? Because they aren’t infectious disease experts. We need to stop adding to the...
I could write this entire blog in three words: write great content. But that’s probably not what you came for is it? OK, I’ll go deeper than that but know that engaging your audience starts with great content. You can have out-of-this-world SEO capabilities but never...
