The question of when to rewrite website content and how to prioritize it in a content plan can be challenging. I’ve had some small business owners approach me to start blogging for their websites. The problem is the website is 10-15 years old. The website lacks...
Clients often ask me how long should a blog post be for SEO? And while it varies based on the competition you’re up against, the more high-quality content within a post, the better. The weekly blog post might be losing its effectiveness. Long-form content is...
Because SEO is such a technical approach, some people seem to believe that blogs they design for SEO purposes have to be boring. If so, it might be time to hire a freelance copywriter. SEO blogs should not be boring. If your keywords aren’t serving your purposes well,...
An essential aspect of your SEO content marketing strategy now should include long-form content. That’s not to say that every article has to be thousands of words. But if you plan to rank well for SEO, you’ll need to incorporate in-depth and thorough content...
Google’s artificial intelligence – known as Rankbrain – altered SEO strategy in several ways. But one of the most influential changes is the concept of keyword clusters. The artificial intelligence looks more at a searcher’s intent and less at the exact keywords the...
I’m an SEO blogger. But I’m one of thousands, probably even hundreds of thousands, that provide this service across the nation. If I spent all my time trying to optimize my very small-scale website for the term “SEO blogger,” I wouldn’t make my mortgage payment this...
