“I’ll just use AI.” “I can hire copywriters online for a few dollars an hour.” “We have someone in-house who likes to write.” Those are all valid arguments for avoiding paying a copywriter. And yet, they won’t necessarily produce the best SEO results....
It’s been more than a year of ChatGPT upending the content marketing world. Actually, it’s upended far more than that. I’ve seen what happens when a student assigns their homework to the AI platform and it’s lackluster, to say the least. While it’s tough...
So you want to hire article writers to help fuel your business. This step can help you engage more readers on your website and guide them toward purchasing with you. But now you have to figure out where to find the best professionals in your area. And that’s no easy...
I like the term SEO-friendly copywriting. Often the industry just talks about SEO copywriting but then it makes it seem like all we are writing for is algorithms and not people. SEO-friendly copywriting starts with the customer and their needs. From there, it involves...
Freelance copywriters are generally members of the creative team. They are responsible for editing and writing content for a variety of projects. These professionals can sit within your teams and function just like an extension to your team or they can be fully...
As you work to develop your content marketing plan, you might be wondering if you should pay for a guest post. The answer to that question will vary based on where you’re at in your content marketing journey and maturation process. Learn more about the right time to...
