Blog
4 Tips for Finding Employees to Help You Reach Your Company’s Sales Goals
Courtney Rosenfeld of Gig Spark guest wrote this article. There comes a time for many entrepreneurs when they have taken a company as far as they can without adding reinforcements. Unless you are a sales or marketing professional, you could likely boost your revenue...
Are You Listening to Customers’ Engagement Preferences?
Customer engagement is essential in all aspects of your marketing, but especially content marketing. Some customers enjoy learning through the written word. Others would much rather watch an explanatory video and still others would prefer to listen to the audio as...
7 Arguments Against Starting a Business Blog
Starting a business blog can do wonders for your SEO, website traffic and conversion rates. You'll meet new customers organically and help retain existing customers by providing them added value through blogging initiatives. But that doesn’t mean that blogging...
What Is a Pillar Page and Why Do I Need One?
A client recently asked me if their services pages should be their website pillar pages. The answer is no, a services or product page should not serve as a pillar page on your website. That’s because these pages are shorter, simpler pages designed specifically...
Should I Rewrite Website Content or Start Blogging First?
The question of when to rewrite website content and how to prioritize it in a content plan can be challenging. I’ve had some small business owners approach me to start blogging for their websites. The problem is the website is 10-15 years old. The website lacks...
How Long Should a Blog Post Be for SEO? Balancing Length and Frequency
Clients often ask me how long should a blog post be for SEO? And while it varies based on the competition you're up against, the more high-quality content within a post, the better. The weekly blog post might be losing its effectiveness. Long-form content is king and...
Writing a Strong Website Call to Action
If your website isn’t performing, you want to look at three main areas of your site, one of which is the website call to action. The copy to see if it’s customer-centric. Whether the design guides the user’s eye through the flow of the site and toward the most...
How to Write Customer-centric Website Copy
“Get the leading product on the market.” “We’re the industry leader.” “We’re so great.” “You’ll regret what you buy elsewhere.” Statements like these are not customer-centric. They focus more on the business making the claims and less on the customer's needs. And yet,...
Are Lead Magnets Losing Their Effectiveness Since Everyone Has One?
Recently I suggested developing lead magnets for one of my clients. "But aren't those things pretty worthless at this point?" the client asked me. As I dug deeper into this client's views on lead magnets, I learned that they have downloaded several lead magnets...
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