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What Is a Professional Copywriter? And What Can They Do for My Business?
What is a professional copywriter? Professional copywriters are skilled in persuading readers and creating vivid visuals within the readers' minds using only words. When you hire a copywriter, you get effective customer-centric copy that resonates with your...
How to Write Effective Copy to Cheer for Yourself, Your Products or Services
My toddler sat at the lunch table the other day and stacked his cheese cubes. He then proceeded to cheer for himself. I couldn’t help but think that it’s an ability we lose as we age. Knowing how to write effective copy where we cheer for even small accomplishments is...
How Can We Find Good Blog Topics?
Coming up with good blog topics might be one of the largest barriers to consistent blogging. It's right up there with a lack of time and not having enough budget for content marketing. And creating a content calendar is one of the first steps in developing a blogging...
Corporate Blog Examples to Inspire Your Business Writing
Corporate blogging is challenging to start. A big reason for that is it adds another item to the to-do list or the long list of items that the marketing team oversees. But managing a corporate blog is such a great way to connect with customers and potential customers....
Copywriting Tips: Elements of a Good Case Study
Case studies are powerful pieces of content marketing. When you include the elements of a good case study, you demonstrate a customer’s experience with your business. And as such, these content pieces should focus less on you and your business and more on the customer...
How Business Owners Can Find Time to Write
I know it’s counterintuitive to my business to say this, but I really think business owners need to write some of their own content. That’s not to say you must write everything from start to finish, but I do believe you should at least provide bullet points for your...
Copywriting for Small Businesses – Tips Suggestions and Insights
Copywriting for small businesses is an art. It isn’t just any type of writing. It’s writing aimed at connecting with your customers and ultimately earning their business. Every word in copywriting is intentional and designed to create an emotional response within your...
4 Tips for Finding Employees to Help You Reach Your Company’s Sales Goals
Courtney Rosenfeld of Gig Spark guest wrote this article. There comes a time for many entrepreneurs when they have taken a company as far as they can without adding reinforcements. Unless you are a sales or marketing professional, you could likely boost your revenue...
Are You Listening to Customers’ Engagement Preferences?
Customer engagement is essential in all aspects of your marketing, but especially content marketing. Some customers enjoy learning through the written word. Others would much rather watch an explanatory video and still others would prefer to listen to the audio as...
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