Blog
Why You Need to Review Old Blog Content Annually
I’ve spent the last few months reviewing my blog content and it’s astounding to see where the industry has gone just in the two years since I started my company blog. While the topics from 2020 are still relevant, the details within those blogs are no longer modern,...
How Often Do I Need to Publish Blog Content?
It’s the age-old question of what is the minimum I have to do to see results? And regardless of whether you’re asking the question related to content marketing or how much to spend on pay-per-click ads, the answer is it depends. Many businesses want to know how often...
What Washing Cars with My Toddler Taught Me About Marketing
It was a sunny and glorious Sunday in Columbus after cold and cloudy days of winter. My husband and I began to strategize about how to do all the things we needed to with a baby and toddler. We’re in that phase of life where even simple tasks need careful planning...
Why I Hate Those One-Sentence Per Paragraph Blog Posts
You’ve seen them. You know what I’m talking about. It’s those one-sentence paragraph blog posts designed to grab your attention. But when I read them, it just feels choppy. I constantly scroll and never get in a reading rhythm. And so I just bounce and find the...
Characteristics of the Best Copywriters
No one will be shocked to learn that people aren’t searching for mediocre copywriters. What everyone wants are the best copywriters that they can afford. But the challenge that many small businesses face is that they aren't copywriting experts. Questions for...
Why Do Grammar, Sentence Structure and Accuracy in Copywriting Matter
I was conversing with a friend the other day about how fun it would be to have a mobile app that quizzed you on grammar and then put you through lessons for the mistakes that you made. No matter how good you are with words, you can always be better. And the better you...
What Makes a Bad Blog?
One great benefit about blogging is that you are likely both a blog producer and blog consumer. If you’ve ever wondered how to do something around the house or searched for answers to common questions, you’ve probably read a blog. And while you might not have...
What is Website Copywriting and How to Do It Well
What is website copywriting? Website copywriting is the art of crafting clear, concise content for landing pages, product pages, blog posts and more to communicate what you do and why you do it. Your goal in writing this content is to connect with customers and...
What Should You Include in Your 2023 Content Marketing Plan?
Building a 2023 content marketing plan will require careful consideration and strategy to earn new business and build your following this year. The last few years have felt like they've been consumed with an adjusted way of living. And now we're dealing with economic...
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