Blog
Quality SEO Content Is Now Longform and Thorough
An essential aspect of your SEO content marketing strategy now should include long-form content. That's not to say that every article has to be thousands of words. But if you plan to rank well for SEO, you’ll need to incorporate in-depth and thorough content into...
Keyword Clusters: The New Age of Keyword Stuffing
Google’s artificial intelligence – known as Rankbrain – altered SEO strategy in several ways. But one of the most influential changes is the concept of keyword clusters. The artificial intelligence looks more at a searcher’s intent and less at the exact keywords the...
SEO Isn’t Everything: Creating a Content Marketing Distribution Strategy
I’m an SEO blogger. But I’m one of thousands, probably even hundreds of thousands, that provide this service across the nation. If I spent all my time trying to optimize my very small-scale website for the term “SEO blogger,” I wouldn’t make my mortgage payment this...
10 Reasons Your Blog Post Didn’t Boost Your SEO
I’m not always popular when I tell people that blogs are part of a larger marketing strategy. You can’t just blog and expect results, whether that be SEO results or lead generation results, you’ll struggle to meet your goals if you aren’t strategic about everything...
Is Email Marketing Really Necessary for Small Businesses?
Many small businesses that are not in e-commerce or selling products often believe they don't need to worry about email marketing. However, that simply isn’t the case. Email marketing offers a simple way to stay in touch with customers and potential customers....
Why Your Business Needs Social Media Strategy, not Social Media Management
Many brands want to increase their social media following and engagement. But they subscribe to the notion that "if you build it, they will come." This concept for social media is that all you have to do is publish content regularly and people will flock to it. I...
Benefits of Hiring a Freelance Copywriter
Small business owners wear many hats within a business, which makes sense given start-up budgets and financial constraints. But hiring a freelance copywriter could help with reducing the time you spend on administrative tasks. And it could improve your marketing's...
The Beginner’s Guide to Setting up Your Website to Get Leads
Ultimately, the goal of a website is to provide a platform for customers and potential customers to learn more about your business. Whether you offer online products, services or a brick and mortar store location, you need to be generating leads through your website...
Only Write About the Coronavirus if You’re an Expert
As a digital marketer and copywriter, I’ve gotten many requests for “a coronavirus blog post” over the last few months. And I’ve been steering my customers away from such articles. Why? Because they aren’t infectious disease experts. We need to stop adding to the...
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