Blog
13 Unforgivable Content Marketing Mistakes Everyone Makes
Content marketing is an important part of a marketing plan. Yet many companies are making huge mistakes in their strategy – or worse, engaging in content marketing with no clear strategy. Learn the 13 unforgivable marketing mistakes many companies are making and how...
5 Ways to Get More Traffic from Your Website Articles
You’ve taken the time to draft website articles and now you’re expecting to see some results. The hard part is, that the sheer presence of website articles doesn't make your website traffic soar. Instead, you'll need to look for these five characteristics that help...
Blogger Search Tips to Find Quality Writers
I talked to a prospective new company recently that said they were looking for a freelance copywriter because their last writer would miss a deadline and then ask for an extension after the fact. From my experience, a lack of attention to deadlines is the leading...
Should You Pay for a Guest Post Service
The question of whether to pay for a guest post service or not is an important one. While backlinks are an essential element of any good SEO and content marketing plan, you also have to be careful that these links are valuable and relevant. Publishing content on any...
What You Need to Know About Corporate Blogging
So much information that’s available about blogging focuses on those looking to make money off affiliate links for lifestyle blogs. But corporate blogging is a part of inbound marketing strategies where you work to bring in your customers through great content....
Who Is a Freelance Copywriter?
I can't think of a better person to answer the question, who is a freelance copywriter than someone who has been doing it for four years as their sole career. I left my corporate job behind in August 2019 to focus on remote writing work. So what is a freelance...
How to Hire a Freelance Copywriter – Everything You Need to Know
Whether you’re looking for information on how to hire a freelance copywriter because you haven’t done much work with contractors or you’ve had a bad experience in the past, you’ll find comprehensive information here. Freelance copywriters are everywhere. You might...
What Is the Difference Between a Content Writer and a Copywriter?
People often ask what is the difference between a content writer and a copywriter? On the surface, it seems like a different name for the same thing. But there actually is a small nuance between the two terms. If you’re hiring a writer of some sort, you’ll want to...
Why You Need to Review Old Blog Content Annually
I’ve spent the last few months reviewing my blog content and it’s astounding to see where the industry has gone just in the two years since I started my company blog. While the topics from 2020 are still relevant, the details within those blogs are no longer modern,...
- Copy Writing
- Information Architecture
- Content Strategy
- Product Reviews