Blog
The Beginner’s Guide to Setting up Your Website to Get Leads
Ultimately, the goal of a website is to provide a platform for customers and potential customers to learn more about your business. Whether you offer online products, services or a brick and mortar store location, you need to be generating leads through your website...
Only Write About the Coronavirus if You’re an Expert
As a digital marketer and copywriter, I’ve gotten many requests for “a coronavirus blog post” over the last few months. And I’ve been steering my customers away from such articles. Why? Because they aren’t infectious disease experts. We need to stop adding to the...
Getting Started with SEO Blogging for Small Businesses
I could write this entire blog in three words: write great content. But that’s probably not what you came for is it? OK, I’ll go deeper than that but know that engaging your audience starts with great content. You can have out-of-this-world SEO capabilities but never...
- Copy Writing
- Information Architecture
- Content Strategy
- Product Reviews