Blog
Why Does SEO Need Great Copywriters?
“I’ll just use AI.” “I can hire copywriters online for a few dollars an hour.” "We have someone in-house who likes to write." Those are all valid arguments for avoiding paying a copywriter. And yet, they won’t necessarily produce the best SEO results. Great...
Why ChatGPT Makes Me Sad for the Future of Content
It’s been more than a year of ChatGPT upending the content marketing world. Actually, it’s upended far more than that. I've seen what happens when a student assigns their homework to the AI platform and it's lackluster, to say the least. While it’s tough to know if...
Where to Hire Article Writers
So you want to hire article writers to help fuel your business. This step can help you engage more readers on your website and guide them toward purchasing with you. But now you have to figure out where to find the best professionals in your area. And that’s no easy...
When to Hire a Freelancer vs. Copywriter
As you evaluate the best way to bring expertise to your business, you might be considering hiring a freelancer vs. copywriter. In most cases, these are just two different names for the same outcome. However, there might be some differences in what you experience as...
What is SEO-friendly Copywriting?
I like the term SEO-friendly copywriting. Often the industry just talks about SEO copywriting but then it makes it seem like all we are writing for is algorithms and not people. SEO-friendly copywriting starts with the customer and their needs. From there, it involves...
7 Steps to Making a Profit From Writing
You’ve always loved to write – and now, you’re wondering if your passion could be profitable. There are plenty of ways to turn your talent for writing into a viable side hustle – here’s how to establish a home office, kick-off lead generation strategies, and more....
What Do Freelance Copywriters Really Do?
Freelance copywriters are generally members of the creative team. They are responsible for editing and writing content for a variety of projects. These professionals can sit within your teams and function just like an extension to your team or they can be fully...
Should You Pay for a Guest Post?
As you work to develop your content marketing plan, you might be wondering if you should pay for a guest post. The answer to that question will vary based on where you’re at in your content marketing journey and maturation process. Learn more about the right time to...
Is It Better to Hire a Freelancer or Write Blogs Yourself?
The question of whether it is better to hire a freelancer or write blogs yourself is a complicated one to answer. That’s because there are many factors that will influence which is the best move for you. To help you decide what’s best for you, here’s a look at several...
- Copy Writing
- Information Architecture
- Content Strategy
- Product Reviews