Coming up with blog topics might be one of the largest barriers to consistent blogging. It’s right up there with…
Corporate blogging is challenging to start. A big reason for that is it adds another item to the to-do list…
Case studies are powerful pieces of content marketing and the area of focus for this month’s copywriting tips. A case…
I know it’s counterintuitive to my business to say this, but I really think business owners need to write some…
Copywriting is an art. It isn’t just any type of writing. It’s writing aimed at connecting with your customers and…
Courtney Rosenfeld of Gig Spark guest wrote this article. There comes a time for many entrepreneurs when they have taken…
Some customers enjoy learning through the written word. Others would much rather watch an explanatory video and still others would…
Business blogging can do wonders for your SEO, website traffic and conversion rates. You’ll meet new customers organically and help…
A client recently asked me if their services pages should be their website pillar pages. The answer is no, a services…
I’ve had some small business owners approach me to start blogging for their websites. The problem is the website is…