I know it’s counterintuitive to my business to say this, but I really think business owners need to write some…
Copywriting is an art. It isn’t just any type of writing. It’s writing aimed at connecting with your customers and…
Courtney Rosenfeld of Gig Spark guest wrote this article. There comes a time for many entrepreneurs when they have taken…
Some customers enjoy learning through the written word. Others would much rather watch an explanatory video and still others would…
Business blogging can do wonders for your SEO, website traffic and conversion rates. You’ll meet new customers organically and help…
A client recently asked me if their services pages should be their website pillar pages. The answer is no, a services…
I’ve had some small business owners approach me to start blogging for their websites. The problem is the website is…
The weekly blog post might be losing its effectiveness. Long-form content is king and is the main way that websites…
If your website isn’t performing, you want to look at three main areas of your site. The copy to see…
“Get the leading product on the market.” “We’re the industry leader.” “We’re so great.” “You’ll regret what you buy elsewhere.”…