A client recently asked me if their services pages should be their website pillar pages. The answer is no, a services…
I’ve had some small business owners approach me to start blogging for their websites. The problem is the website is…
The weekly blog post might be losing its effectiveness. Long-form content is king and is the main way that websites…
If your website isn’t performing, you want to look at three main areas of your site. The copy to see…
“Get the leading product on the market.” “We’re the industry leader.” “We’re so great.” “You’ll regret what you buy elsewhere.”…
Recently I suggested developing a lead magnet for one of my clients. “But aren’t those things pretty worthless at this…
Because SEO is such a technical approach, some people seem to believe that blogs they design for SEO purposes have…
There are some great tools on the market today for a freelance writer. But the problem with some of these…
An essential aspect of your SEO blogging strategy now should include long-form content. That’s not to say that every article…
Google’s artificial intelligence – known as Rankbrain – altered SEO strategy in several ways. But one of the most influential…