Because SEO is such a technical approach, some people seem to believe that blogs they design for SEO purposes have to be boring.
That’s not the case at all. If your keywords aren’t serving your purposes well, you’re doing it wrong.
Boring blogs happen when search engine strategists pull keywords that really don’t have a lot to do with what a business focuses on. Or when they try and fit a blog to the keyword, instead of fitting the keyword to the blog content.
Above all else, you should be creating great content. And if you’re not creating great content, the search engines will know it.
Here’s why you should consider seeking to hire a freelance copywriter to ensure your blogs aren’t boring.
Hire a Freelance Copywriter to Create Creative Blog Topics
While you probably have a list of keywords you’re working hard to rank for, you shouldn’t just blindly pick a keyword each month. If you do that, your blogs will be flat because you’re only looking to serve search engines and not customers.
Instead, start with the content idea. Get creative and think of reasons why a customer might search for your business. Here are some questions to ask as you evaluate how to write great content and whether to hire a freelance copywriter.
- What problems are they trying to solve?
- What concerns do they have about purchasing your product or service?
- What aspects of what you do might be unclear at first?
- How can you teach them to do it themselves, so you build trust with them?
- In what stage of the funnel do customers often get stuck or drop off as prospects?
- During demos or sales calls, are there common questions your prospects ask?
- If you were the customer, what would you want to read about?
You’ll notice that all of these questions are customer-centric. You’re not asking how you can serve your own business purposes. Or how you can rank high for SEO. That comes later.
Pick Your Target SEO Blog Keyword Second
Once you’ve spent some time thinking like a customer, you’re ready to move onto optimizing your blog idea. Now you can research keywords related to your blog topic idea.
Learn more about questions that customers query in the search engine related to the topic. Spend some time reading forums where people interact with one another and share tips.
Read reviews customers have left you and your competitors to learn pain points they experience related to your product or service.
But above all else, focus first on the customer and then on SEO.
Remember that SEO Doesn’t Mean New Customers
This can be a hard one for my clients to grasp. They get so wrapped up in thinking about how well they’re performing on search engines and forget that those numbers don’t always mean sales.
Just because you start driving organic traffic to your website does not mean you’ll increase your website leads or sales. That’s where great content comes in.
Once a customer lands on your website thanks to your SEO efforts, what are you giving them that encourages the next step?
Do you have a lead magnet that you’re advertising at the bottom of your SEO blogs? Did you talk to your freelance copywriter about upgrading your calls to action? Should you consider rewriting your product descriptions?
Even once you start writing great content for your SEO blogs, your work isn’t done. You need to make sure you’re constantly looking to delight your customers in new and creative ways.
As an experienced copywriter, Bridge the Gap Communication can help make suggestions like these so that you get more out of your blogs. Don’t just write SEO blogs to check off another item on your marketing to-do list. Make them work for you and consider how they fit into your online strategy as a whole.
Schedule a consultation to discuss your needs and how we might be able to help.