You’re hiring a freelance writer to help with SEO. But how can you be sure your writer has applied SEO effectively? While SEO strategies vary and each writer might apply those tenants differently, there are several things you can look for when reviewing SEO...
Content marketing is an important part of a marketing plan. Yet many companies are making huge mistakes in their strategy – or worse, engaging in content marketing with no clear strategy. Learn the 13 unforgivable marketing mistakes many companies are making and how...
You’ve taken the time to draft website articles and now you’re expecting to see some results. The hard part is, that the sheer presence of website articles doesn’t make your website traffic soar. Instead, you’ll need to look for these five characteristics...
I talked to a prospective new company recently that said they were looking for a freelance copywriter because their last writer would miss a deadline and then ask for an extension after the fact. From my experience, a lack of attention to deadlines is the leading...
The question of whether to pay for a guest post service or not is an important one. While backlinks are an essential element of any good SEO and content marketing plan, you also have to be careful that these links are valuable and relevant. Publishing content on any...
So much information that’s available about blogging focuses on those looking to make money off affiliate links for lifestyle blogs. But corporate blogging is a part of inbound marketing strategies where you work to bring in your customers through great content....